2 sure-fire ways to fail any project

Danny Lieberman
2 min readAug 24, 2023
Photo by Mikey Dabro

There are Design patterns and Anti-design patterns

A design pattern is a template for creating solutions in different situations

For example — an IKEA cabinet

For example — solving a customer problem

An anti-design-pattern, when used, guarantees failure

For example — not reading the IKEA papers

For example — losing it with a customer

1. Design pattern - RECYCLE

If you don’t recycle, you will reinvent the wheel. You will make the some mistakes some bozo (see #2) made 10 years ago. You will spend more time and money wandering around the wilderness of problem solving.

Someone probably already had this issue/product question in your system. What do you / should you do? RECYCLE prescribes what to do. If you want to be really anal about this — you can make it a checklist.

  • Search & Share
  • Support system
  • Talk to Colleagues
  • Grill the Customer
  • Search Inside yourself
  • Ask ChatGPT

2. Don’t flip the bozo bit anti-design pattern — DFTBB

DFTBB is basically human nature to be negative about other people who are fools. Or at least look like fools to you.

Hmm.

What does this anti-design pattern have?

  • Don’t believe everything the customer says
  • Be curious
  • Do not fall into the trap of believing appearances

Once the bozo bit is flipped it’s usually permanent. How not to flip the bozo-bit?

  • Separate the person from the problem. Every person has their own personal drama. It has nothing to do with you.
  • Disconnect and go up to 20,000' and look at the problem dispassionately
  • Do not be empathetic. A customer has a serious issue in his own drama context, not yours. It’s like a drowning person — he’ll drag you down if you are empathetic and then sue you for drowning him.

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Danny Lieberman

Helping people do their best work, at any age, at any time with AI.