No. Its not about your personal brand.

It’s about delivering value.

Noontime in Eilat Corona time. Lots of free parking spots.

This week a colleague told me that a mutual friend started a WhatsApp group called something pompous like Israeli Hi-tech companies for Israeli society. He asked me if she had invited me to join and I said no, but if you have the invite link — share it with me — I’m always happy to help people. After a day or 2 of brain-storming about how the Israeli government should or should not do this or that, the shoe dropped.

The organizer of the group started promoting herself in a startup competition asking people to vote for her in the competition. This particular person is a tireless self-promoter in social media.

Which is ok for her.

Just not interesting for me.

I left.

There are so many distractions in life.

Your phone. Your MacBook. Your iPad. LinkedIn. Instagram.

Sell a product that helps diagnose Corona in 5'.

Sell a service that helps people fill out their tax returns on time, without pain.

Help disadvantaged children learn mathematics and get into college.

Write interesting, readable and valuable content for your customer community.

Your personal ambition may be fame and fortune but what does that have to do with teaching 10 year olds from poor families math?

How does relentless self-promotion on social media improve product-market fit, increase your sales and convince investors to join you on your trek to changing the world?

Self-promotion is a form of mental masturbation. It feels good but it does not help deliver the goods.

To deliver the goods, you need discipline, clarity on your goals and then more discipline.

Not leveraging social media to serve your personal ambitions.

I am a physicist by training, serious amateur musician and everyday biker. Working in cybersecurity and AI-driven monitoring of clinical trials.