Snake Oil 2.0 why big data is not necessarily good for your health

Yummy but not good for you

Why more data is bad

Is lots of data really good for healthcare?

Our clinical trials customers often feel they are not getting enough information — even though the site and the project management staff feel that they (the staff) provide them (the biotech sponsor) with lots of information via interactions online, by phone, email, at face to face meetings and in formal product presentations.

Utility is reference-based and not additive

As prospect theory predicts, utility (the value of a product or service) is reference-based and not additive.



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Danny Lieberman

Danny Lieberman

I am a physicist by training, serious amateur musician and everyday biker. Working in cybersecurity and AI-driven monitoring of clinical trials.